I'm Rachel

Lifestyle & editorial 

I’m sharing tips, insights, inspiration about creating compelling visual content, build a distinctive and consistent brand to invite your audience to connect and trust you. I help you art direct your brand’s visuals to wow your ideal client with your brand story. I’m also sharing travel destination that I love. 

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“Your brand is what people say when you’re not in the room”

Jeff Bezoz

Your brand is your promise to your customer. It’s more than just a logo, it has its own presence and its everything you and your brand stand for. You want your brand to be able to speak in one voice over all of the different touch points that you have with clients- every logo, banner image, colour tone, font should exude the same message.

When you launched your brand, this wasn’t on your priority list. You were a little overwhelmed by all the touch points clients could come across and so you just put something out there. There’s a lot to think about really: Facebook, Pinterest Instagram Twitter Website Blog – it’s entirely reasonable that some of your graphics, images or profiles don’t fit with your current brand anymore!

Start off with a strategic plan to help you free up more time for yourself. If you’re running a smaller business, think big and get organised so that you can conduct better research or make your products stand out from the crowd.

I think it’s time we step back and take a look at the big picture. This week, let’s continue with more strategy and focus on brand cohesion. Before we start, I would recommend making some choices to streamline your marketing efforts so you can be even more focused in serving your audience.

What does it mean?

I want you to take a second and really look at your social media. Is it worth all the time? You might be surprised that when you start looking into your statistics, engagements are low- unless of course you’re willing to pay for engagement on Facebook. Maybe our ego tells us we need to post on Instagram, TikTok, Twitter etc., but is that really necessary?

It can be disheartening to discover that you’ve reached about 100 people on facebook with your blog post but only three of them engaged. This means that it might be time to refocus your efforts elsewhere to get results. I am not telling you to get rid of your Facebook page as you need one for a business account on Instagram, and Facebook ads can be a powerful tool, put it at a lower position on your priority list, don’t spread yourself too thin, work strategically.

It’s easy to forget that social media is an interactive, two-way street. The best way to get followers on Instagram is by being a great user and engaging with people; you’ll find the same principle holds true for Pinterest! I thought it was foolish when I heard that Pinterest drove more traffic than Instagram, but then it made perfect sense – because so much of what we post about on Pinterest is linked back to our website!

The secret to success in getting followers on social media isn’t building up your following size; it’s focusing on where you’re getting the most engagement. For me, that means examining how well my content performs on Facebook vs Twitter vs LinkedIn vs email marketing lists – and realising just how powerful social networks like Pinterest

So, you’ve got your social media and other touch points down. Now it’s time to make a list of the content that will go there! Start by taking out your brand styling kit if you have one, or making a few notes. This is where we need to start thinking about what our messaging should be at any given point in time. What are people talking about? Why do they care? And more importantly, how can we get them interested in what we have to say too?

It’s important to make sure that your branding is consistent across all of the channels and websites you use. From social media, to your website, even down to the lead pages you might be using for a specific campaign or promotion- it’s important that they’re all on board with what you’re trying to communicate. So take some time today (and every day) to check each channel/website for links that are outdated or don’t work at all, and update them where necessary!

It’s important to make sure that your branding is consistent across all of the channels and websites you use. From social media, to your website, even down to the lead pages you might be using for a specific campaign or promotion- it’s important that they’re all on board with what you’re trying to communicate. So take some time today (and every day) to check each channel/website for links that are outdated or don’t work at all, and update them where necessary!

From your list filter your branding style guide against each of the social media you’re on, website, lead pages etc. Check for links that are outdated or don’t work, be ruthless. Don’t forget about updating any old posts

If you want to be taken seriously as a company, it is important to have a cohesive brand image. You need to make sure all your profile images are up-to-date and not causing confusion about who you are. It’s also important that the colours match the mood of your content, as well as whether or not everything tells one story. If something looks messy or cluttered, get rid of it!

Need help being strategic and streamlining your visual content?

When did you last check your brand’s style consistency, start now!

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