Sweet Cakey Thing creates amazing free from and delicious desserts that are also gluten, dairy and grain free. This is how I created a mouthwatering branding photoshoot to match her brand story!
In this post I help you create a consistent brand working on your brand cohesion across all your brand touch points.
Every business needs branding imagery these days, what do you say with your images, how do you create a compelling visual story?
Before we start working on the images, clarity is crucial my friend. You need a vision for your brand.
In this post I explain the difference between a headshot and personal branding and the the benefits of doing a personal branding photoshoot for your business.
When you set up your business you tend to be more focused on the obvious…your website, logo, copy. Your visual content? Some selfies or stock images will do, right? What I see I see is that the images are irrelevant to your content, off brand or too generic. These pictures have no story to tell or won’t help create a connection with your ideal client. You don’t just want to post images for the sake of posting. Your images can do a much better job for you!
In these days of wanting to rush your business, thinking of constantly promoting yourself, chasing every marketing opportunity you might have forgotten the most important, creating an emotional connection with your audience to build customer loyalty. How do you do that?