Sweet Cakey Thing creates amazing free from and delicious desserts that are also gluten, dairy and grain free. This is how I created a mouthwatering branding photoshoot to match her brand story!
In this post I share five ideas to work on for your personal branding photography and visual content. I share how I worked with a client who is health and wellness coach, providing reflexology, fitness training and healthy lifestyle coaching. We used a variety of branding photos showing the process, involving a client, to share with her audience what her brand is about
Every business needs branding imagery these days, what do you say with your images, how do you create a compelling visual story?
Before we start working on the images, clarity is crucial my friend. You need a vision for your brand.
When you set up your business you tend to be more focused on the obvious…your website, logo, copy. Your visual content? Some selfies or stock images will do, right? What I see I see is that the images are irrelevant to your content, off brand or too generic. These pictures have no story to tell or won’t help create a connection with your ideal client. You don’t just want to post images for the sake of posting. Your images can do a much better job for you!
You might think: “Why as a photographer would she hire another photographer for her personal branding photoshoot”. This blog post shares the values of investing in a personal branding photoshoot for your brand.