In this post I invite you to be more visible in your branding photos and create brand photos with impact to invite your audience to know you, love you and trust you and why a little profile headshot is not enough.
Every business needs branding imagery these days, what do you say with your images, how do you create a compelling visual story?
Before we start working on the images, clarity is crucial my friend. You need a vision for your brand.
When you set up your business you tend to be more focused on the obvious…your website, logo, copy. Your visual content? Some selfies or stock images will do, right? What I see I see is that the images are irrelevant to your content, off brand or too generic. These pictures have no story to tell or won’t help create a connection with your ideal client. You don’t just want to post images for the sake of posting. Your images can do a much better job for you!
To get noticed on social media you will need to stand out with great visual, 90% of information that comes to the brain is visual, so if you want readers to stop and read about how you can help them, grab their attention with images, infographics and videos.