Having a brand is your opportunity to stand out and make a statement about what your business stands for. What if you haven’t got one? Or made one yet?
So what are brand statements?
In a nutshell, it’s about telling what you do, not just hello I’m Maria, a designer. How do you think this information will stick with the person you’re talking to? Right? You’ve got it.
If you haven’t got a clear statement don’t worry, when asked about what I do, I used to say “I’m a photographer” I lost people’s attention as soon as they heard the word photographer as there are thousands out there, and could imagine them thinking oh another one!
It gets much more interesting if I say:
“I am a visual storyteller creating visual content for brands that are focused on the wellbeing of their clients and the planet.”
So let’s get onto your brand statement with a mission statement.
Start asking yourself:
What do I do, what do I provide?
For whom, which audience, who do I serve? Be specific
How do I help them and why do I care?
What’s your offer and why are you different from your competition?
Make it sound like a story, use words that imply an image that comes to mind, put yourself in your clients’ shoes, what would they like to hear, how can you make it appealing for people wanting to know more about you. Don’t forget to mention your name and where people can find you when talking to someone.
Add your brand statement to your home page, from the start say what your brand stands for, who you’re serving and what they can expect from you. Let’s put it into motion.
Who do you serve?
I.e. You are a health & wellness coach who women who are struggling with autoimmune diseases who want to regain their stamina and get their mojo back.
What do you provide?
You give them their life back
Why do you care?
Because you understand how changing your lifestyle and what you put into you body can make a huge difference and you are focused on helping these woman live with joy.
How is your offer different?
You are focused on helping clients in a specific area, you have niched down and speak the language of your ideal client, you know her struggles and what keeps up at night
A brand statement doesn’t need more than 2-3 sentences. Streamline your sentences to make it more concise and then practice in front of your mirror, each time someone asks you what you do, make sure it’s memorable, make it easy, straight to the point and compelling. Practice with your friends and listen what they have to say about it.